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| 04/12/2010 | | Case Study: RBD Official site receives 100,000,000 page views in a year |
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RBD was a Latin-Grammy nominated Mexican pop group that gained popularity from Televisa's teen drama series Rebelde. RBD sold over 15 million albums worldwide in four years since their formation according to EMI. The band was officially formed on November 30, 2004 and announced their separation on March 10, 2009.
In-Style Digital Marketing managed the online activities for RBD from December 2005 onwards, creating over 10 different properties including official websites, stores and exclusive sites.
In-Style DM implemented the official site and official forum in three languages and managed up to 90 news items per month and up to 4 concurrent contests/promotions in different parts of the world. In the early stages, over 100,000 fans would register each month, to access the site exclusive features and interact with other fans.
In-Style DM won two awards for work related to RBD.
About In-Style Digital Marketing
In-Style Digital Marketing offers integrated digital marketing solutions for the entertainment industry. In-Style Digital Marketing creates creative and comprehensive solutions through our ad-hoc teams who unify the technology, design and communications skills required for online marketing execution. In-Style DM has over ten years experience developing internet solutions and has been working with large entertainment companies since 2003. For more information about interactive agency and digital marketing services, visit www.instyledm.com
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Case Study: RBD Official site receives 100,000,000 page views in a year
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