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04/12/2010

Balboa Records website grows 450% in 12 months

Just over 12 months ago, Balboa Records, the largest independent latin music label in the US, hired In-Style Digital Marketing for the development of their Spanish website and ongoing maintenance of online communications.

In-Style DM created a brand new site as well as new tools including MySpace, Facebook and YouTube channels. E-cards, flyers and newsletters are now sent on a regular basis to the industry.

In-Style DM also implemented a catalog, with over 1,500 products from the Balboa and Musart catalog and Radio programmers can download high quality audio from an integrated secure site.

Visitors can also buy Balboa products through the Amazon store.

Google Analytics reports the following changes when comparing with the year before:

Monthly page views grew 450%
Average time on site grew from 20 seconds to over 3 minutes.
Visitors exiting the site dropped by 50%

ABOUT IN-STYLE DIGITAL MARKETING

In-Style Digital Marketing offers integrated digital marketing solutions for the entertainment industry. In-Style Digital Marketing creates creative and comprehensive solutions through our ad-hoc teams who unify the technology, design and communications skills required for online marketing execution.

In-Style DM has over ten years experience developing internet solutions and has been working with large entertainment companies since 2003.

For more information about interactive agency and digital marketing services, visit www.instyledm.com