The problem:
Need to implement a Digital Marketing / New Media strategy from the ground up in multiple countries and three languages.

Solution:

• In-Style's Web Factory^TM Services and methodology established a set of standards and procedures for the creation of Country Portals, Label Portals and Artist sites. The time to create an Artist site was reduced by over 50%.
• The standarization of the engines running the different sites and applications allowed for a controlled growth and cost savings by outsourcing all the webmaster and web design work to In-Style. Trained Webmasters permanently update the multiple EMI sites through an online request
• All data and solutions are centrally managed, saving in maintenance and hosting costs.
• Introduced new products such as Video Streaming, Campaign management, Forums, etc.
• Solutions are integrated with multiple EMI Music global providers.

In-Style created a dynamic set of products and services that Marketing, New Media and Label Managers use without the need to worry about the technology and with no need to learn the use of new applications.