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12/02/2009

InStyle Digital Marketing’s President Featured in El Observador

InStyle Digital Marketing’s President, Diego Prusky, was featured in El Observador, one of Uruguay’s most prestigious newspapers, within the “Café y Negocios” section. The article focused on the current trends in 2.0 Communication and the future of online marketing. Prusky provided his expert opinion on the basis of his 10-year-experience in the digital marketing industry.

“Latin America hasn’t realized that traditional advertising no longer works: the consumer is spread across hundreds of media”, said Prusky, confirming the fact that interactive campaigns are being assigned an ever-increasing budget, in detriment of traditional outlets such as television and print. The rationale behind this is a shift in the consumer’s role: from passive receiver to active producer. Today’s consumers want to participate, interact and dialogue with the brands in order to exert an influence in them: online media provide them with this opportunity.

This is why interactive marketing campaigns are at the fore front of the industry. According to Prusky, “The biggest trend for 2010 is communicating through social networking sites” or Social Media Marketing (SMM). Facebook, Twitter, MySpace and many others have captured the audience and are bringing it closer to the brands that are quick enough to realize it. Latin American companies have to catch up in order to reach their target audience and reap the benefits. As Prusky sums up: “Entrepreneurs need to put their fear of unknown technology behind and take chances, working with a serious and trust-worthy digital agency”, one like InStyle Digital Marketing.

To learn more about this feature, please visit observa.com.uy

ABOUT INSTYLE DIGITAL MARKETING: InStyle Digital Marketing offers integrated digital marketing solutions for the entertainment and consumer industries. The interactive agency creates comprehensive and creative solutions through ad-hoc teams who unify the technology, design and communications skills required for online marketing execution.
InStyle Digital Marketing has worked on over 200 projects in multiple languages, including English, Spanish and Portuguese.

For more information, please visit instyledm.com